If you want to put on an event people rave about, check out what this episode’s guest, Wendy Watson, has to share. A fifth-generation entrepreneur who’s held multiple successful events, Wendy knows that putting on events can be a risky venture. But with the right knowledge, you can not only mitigate the risk, but create a memorable—maybe life-changing—experience. Listen as she tells Deb the 7 key elements you need to pay attention to, including one that might surprise you.

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